Who we are

We are the curators of connection.

Cornflake introduces intuitive technology to create life-enriching experiences in every aspect of the home. We enable people to establish deeper connections with their living environments by introducing systems that are personalised to every individual need. As a business renowned for meeting and exceeding its commitments, we are dedicated to providing the best service levels for our clients. Cornflake features a unique Concierge support service available 24/7, 365 days a year.

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Our Values

We deliver with pride

We deliver with integrity

We deliver with energy

We deliver together

Why is the company called Cornflake?

It is understood that while they were students at college, the original owners supplemented their incomes by selling vinyl records packed in cereal boxes. When setting up their business, they then named their retail outlet The Cornflake Shop. When the company was acquired more than two decades later, Cornflake was already an established and renowned high end audio-visual brand.

For almost four decades, Cornflake has been presenting immersive experiences for its clients, starting as an audio retailer in 1984. Today it is a multi-award-winning audio-visual, home automation and home cinema specialist.

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Alex Brown

Managing Director

Everyday, we work tirelessly to deliver to the highest quality for our clients. Understanding the demands of high-end construction and delivering exceptional service is pivotal to this. We are a team of experts who thrive on meeting the needs of our clients and understanding and delivering what they need.

We have the privilege of working on some of the finest homes and hospitality spaces with extremely talented teams of design professionals. Our heritage and longstanding position in the market means we are renowned for the quality of what we deliver throughout construction, but also the long-term aftercare we provide through our dedicated concierge service.

Having spent over a decade working in the high-end construction and luxury technology industry, I am proud to lead a talented and experienced team here at Cornflake. A team who all deeply care about what we provide for our clients. We work together collaboratively and collectively to achieve the best outcomes for the homes we are part of creating.

Robin Shephard

Executive Chairman

35 years ago, a small group of people set out to design and supply specialist high-end audio solutions to the premium London market. They called their newfound enterprise Cornflake, and trading commenced in 1984. The next 25 years saw the original founder expanding the business offer to provide a wider breadth of home automation solutions.

Following a decade of working at a number of global technology companies, I went on to build a series of smaller start-ups in the same sector, which included a successful IPO in 2007. I bought Cornflake in 2010 and since then I have steered the business to become the preeminent 'curator of connection’, providing the ultimate intuitive lifestyle solutions for discerning clients in their luxury residences.

Fast forward to the present day, I am pleased to serve the business as Executive Chairman, paving the way for our experienced Leadership team to drive the business forward, led by our Managing Director, Alex.

Our Team

John Fitzpatrick

Tech Services Director

Henry Shephard

Head of Hospitality

Tristan Rose

Head of Residential Sales

Ben Rodrick

Design Director

Carl Cocker

System Design Manager

Neil Murray

Projects Director

Scott Ducas Jones

Projects Manager

Sigournney Dean

Projects Procurement &
Warehouse Supervisor

The Cornflake Shop opens on Windmill Street in Fitzrovia
1984
Cornflake was founded in 1984 by two passionate audiophiles. They opened a retail outlet called The Cornflake Shop, at 37 Windmill Street W1, just off Tottenham Court Road, which is now the location of our Head Office.
High-end audio solutions
1980’s – 1990’s
In the latter part of the last Century, Tottenham Court Road and the area north of Oxford Street, now called Fitzrovia, was the key destination to buy premium electronics in London. The Cornflake Shop rapidly established a reputation for presenting the very best high-end audio solutions from specialist audio brands, providing an immersive experience for its audiophile clients. They would be invited to sit and listen to the same recording on different pieces of top tier equipment in order to help them choose the perfect HiFi system and speakers for their homes.
The Expansion of the Digital Age
1990’s and 2000’s
Both owners understood that the rapid migration from Analogue to Digital would open up a whole raft of new opportunities with regard to the way we consume music at home. Over time, additional technologies were added to the Cornflake portfolio, creating one of the very first ‘Audio Visual’ companies in the UK.
New Ownership
2010
In 2010, Cornflake was acquired by CEO, Robin Shephard, when the internet was still considered ‘nice to have’ in the home. The vision being that the internet would become a utility and therefore ownership of ‘the pipe’ into properties and the fulfilment vehicles would give huge opportunity when the nascent IOT (Internet of Things) market became a reality. There was a clear opportunity to present new connected products for the burgeoning ‘smart home’. With the emergence of streaming services, the company also predicted the development of home cinemas, and entered this marketplace.
Merger with Future Systems
2012
In 2012, Cornflake significantly enhanced its capabilities by merging with another strong audio-visual company, Future Systems, run by Gary Lewis, now co-owner of Cornflake. This full turnkey proposition, with all of the expertise owned in-house, differentiates Cornflake from its competitors and is a part of the reason for its growing successes.
Cornflake Launches its Concierge Service
2013
Cornflake launched its 24/7 365 Concierge Service, where clients can rely on the fact that all of their smart home solutions are being monitored and looked after by Cornflake, wherever they are in the world at whatever time of day or night. The Cornflake Concierge Service is available all-year-round to provide total peace of mind to our clients by offering remote support, adjusting settings, adding further services and fixing any issues.
Launch of the Cornflake Experience Centre
2013
In 2013, Cornflake launched its Experience Centre at 41 Windmill Street, W1. This is just two doors down from the site of the original Cornflake Shop, which was then converted into Cornflake’s Head Office.

The Experience Centre was founded on the basis that Cornflake’s discerning clients don’t buy technology, instead buying the life-enhancing experiences that advanced technologies can bring them. A radical evolution in the market, even to this day, the showroom is designed to deliver moments of wonder and to provide fully immersive audio and visual experiences, whilst also showcasing the finest, yet often concealed, home automation solutions.

Also available as an event space for hire, Cornflake’s Experience Centre is award-winning and is still unrivalled in the UK.

Our Showroom
The Curators of Connection
Today
Four decades since The Cornflake Shop opened, the business has considerably advanced in new technological directions, whilst always keeping true to its roots as an audio-visual specialist.

As an award-winning home automation business that can incorporate all smart home and audio-visual aspects into one connected and personalised application for each of our clients, we believe that your finest life starts at home, and as the curators of connection, we have the expertise to implement it all for you.

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